Tote Bag Concept
Harvesting Wellness from Nature
• Illustration-led storytelling: A whimsical character holding fresh produce (fruits, leaves, herbs), surrounded by nature-inspired icons like sun, leaves, and flowers.
• Vibrant green base: Green represents freshness, health, and sustainability.
• Earthy and warm tones: Orange, yellow, beige, and white support the natural theme while adding warmth and friendliness.
• Flat vector style: Clean, bold, and friendly — easily recognisable from a distance.
✦ Messaging Concept:
• Brand logo placed clearly and simply: “Nature’s Nutrition”
• Subtle icons like trees, leaves, and ingredients communicate “100% natural” without words.
• Overall vibe: Fun, wholesome, and eco-conscious — a bag that customers will be proud to reuse.
Thank you Card (Double-sided)
Gratitude with a Sprinkle of Joy
• Friendly and expressive character: Celebratory posture conveys energy and joy (like dancing or jumping with leaves).
• Organic shapes & natural elements: Petals, fruits, and leaves are scattered like confetti, giving a sense of movement and liveliness.
• Neutral kraft-paper background: Gives a sustainable, earthy feel, reinforcing eco-conscious branding.
• Typography: Handwritten/script-style for “Thank you” to feel personal and warm; bold sans-serif for body to ensure readability.
✦ Functional Design:
• The back of the card acts as a mini flyer: It encourages newsletter sign-up with a clear value (15% off), website QR code, and brief CTA.
• Colour palette: Green, beige, orange — a natural harmony that reflects wellness and nutrition.